There are no warranties implied.

Falcon Wealth Planning is an investment advisor with offices located throughout California. Falcon Wealth Planning may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements. Falcon Wealth Planning’s website is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Falcon Wealth Planning’s website on the Internet should not be construed by any consumer and/or prospective client as Falcon Wealth Planning’s solicitation to effect or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Falcon Wealth Planning with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Falcon Wealth Planning, please contact the state securities regulators for those states in which Falcon Wealth Planning maintains a registration filing. A copy of Falcon Wealth Planning’s current written disclosure statement discussing Falcon Wealth Planning’s business operations, services, and fees is available at the SEC’s investment advisor public information website – www.adviserinfo.sec.gov or from Falcon Wealth Planning upon written request. Falcon Wealth Planning does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Falcon Wealth Planning’s website or incorporated herein and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

This website and information are provided for guidance and information purposes only. Investments involve risk and unless otherwise stated, are not guaranteed.  Be sure to first consult with a qualified financial advisor and/or tax professional before implementing any strategy. This website and information are not intended to provide investment, tax, or legal advice.

Falcon Wealth Planning, Inc.. (“Company”) is an SEC-registered investment adviser located in Ontario, California. Company may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements. Company’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Company’s web site on the Internet should not be construed by any consumer and/or prospective client as Company’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Company with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Company, please contact the SEC or the state securities regulators for those states in which Company maintains a notice filing. A copy of Company’s current written disclosure statement discussing Company’s business operations, services, and fees is available from Company upon written request. Company does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Company web site or incorporated herein, and takes no responsibility therefore. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

Certain portions of Company’s web site (i.e. newsletters, articles, commentaries, etc.) may contain a discussion of, and/or provide access to, Company (and those of other investment and non-investment professionals) positions and/or recommendations as of a specific prior date. Due to various factors, including changing market conditions, such discussion may no longer be reflective of current position(s) and/or recommendation(s). Moreover, no client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from Company, or from any other investment professional. Company is neither an attorney nor an accountant, and no portion of the web site content should be interpreted as legal, accounting or tax advice.

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Company is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Company by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers. The Company never pays a fee to be considered for any ranking or recognition, but may purchase plaques or reprints to publicize rankings.

All opinions expressed in these programs are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security. These programs are only intended to provide information and education about the financial markets. To determine which investments may be appropriate for you, consult your financial advisor prior to investing. Any past performance discussed during this program is no guarantee of future results. Any indices referenced for comparison purposes are unmanaged and cannot be invested into directly. As always, please remember that investing involves risk and possible loss of principal.

FA Magazine - RIA Ranking (2016 - 2023)

FA’s RIA survey is a ranking based on assets under management at the year-end of independent RIA firms that file their own ADV with the SEC. FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA’s survey by our deadline. FA Magazine does its best to verify AUM by reviewing ADV forms. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statements with the SEC, and provide financial planning and related services to individual clients.

RIA Intel Awards - Finalist - RIA of the Year (2022). Rising Star of the Year (2023)

Finalists are chosen by the RIA Intel editorial team with help from the RIA Institute’s advisory board, a 24-member group of professionals from some of the most successful RIAs. Winners are selected at the discretion of the editors of RIA Intel, informed by our own reporting, conversations with peers and industry leaders, and the RIA Institute advisory board.

AdvisorHub - Top 50 Advisors to Watch (2022), Next Gen Advisors to Watch (2023), 200 Fast Growing Advisors to Watch (2023), 100 RIAs to Watch (2023)

AdvisorHub Methodoly establishes three ranking criteria: 1) Scope of practice measured by assets, production, and level of service; 2) Growth of practice consisting of year-over-year growth in assets, households, and production; and lastly, 3) Professionalism which includes regulatory record, community service and team diversity.

Citywire - 50 Growers Across America (2021, 2022)

Only firms that report having a significant number of financial planning clients were considered to make sure only financial planning-oriented RIAs were considered and not money managers. RIAs affiliated on a firm level with a broker-dealer or other institution (though a firm’s employees may be dually registered) were excluded. In addition, RIAs whose assets under management aren’t truly ‘theirs’ were removed from consideration.

Inc. Magazine Best Places to Work (2018)

Firms of all sizes and industries are nominated for this recognition. Once nominated, each company has to survey all employees using our methodology. Quantum Workplace gathers, analyzes, and audits the data. The survey covers topics such as trust in senior leadership, career development, change management, and benefits and perks.

ASU Sun Devil 100 (2018, 2022)

Each year, the alumni association recognizes leaders of organizations from around the world that demonstrate innovation, growth, and entrepreneurial spirit. Companies of all sizes, from individual business owners to large corporations, spanning dozens of industries, are honored at the annual awards program. Eligible companies were ranked by how fast they are growing. Rankings were determined by their percentage increase in either gross sales or revenue for 2018, 2019, and 2020. There was a change from previous years: Companies were placed in one of the financial tiers based on the company’s revenues from 2020.

WealthManagement.com - Wealthies - Rising Star of the Year (2022)

Winners were selected based on quantitative measures of their initiatives—including scope, scale, adoption, and feature set—along with qualitative measures such as innovation, creativity, and new methods of delivery. This year’s awards program was expanded to recognize organizations that are pioneering innovation in retirement planning and charitable giving, as well as progressive companies that are advancing the integration and implementation of digital assets. And for the first time, individual awards paid tribute to up-and-comers at RIA firms.

Los Angeles Business Journal - Leaders of Influence: Wealth Managers (2022), Best Places to Work (2023)

Methodology: The professionals featured in these pages did not pay to be included. Their profiles were drawn from nomination materials submitted to the Los Angeles Business Journal. Those selected for inclusion were reviewed by the editorial department and chosen based on a demonstration of the impact made on the profession and on the Los Angeles community.

ThinkAdvisor - Luminaries Finalist - Executive Leadership (2023)

For the LUMINARIES entry process, candidates may be nominated in various award categories across the financial services and investment advisory industries. Submitters are eligible to nominate individuals and firms in up to four categories. Each submission must be unique to that particular category to be considered. All winners are by a distinguished and diverse panel of judges from across the advice industry, as well as by their editorial team.

Investopedia - Investopedia 100 - The Most Influential Financial Advisors (2023)

Methodology from Investopedia.com: The annual Investopedia 100 list honors independent U.S.-based financial advisors who have demonstrated top-of-the-industry skills in the following critical areas:

Reach: defined as the domain authority of their personal blog or website, followers across socials (LinkedIn, X, TikTok, Instagram, and YouTube), and podcasts (including appearances or ownership of a personal podcast).

Commitment to financial literacy: measured by the advisor’s participation in workshops, programs, nonprofits or collaboration with others in the community to spread financial education to those who need it most, as well as the creation of accessible content.

Community support: measured through peer nominations by industry professionals outside of their own firms, as well as the advisor’s presence and engagement with others in the financial planning industry.

Each advisor CRD number was checked for validity, and each application was checked for accuracy and quality. Final scores were tabulated according to weights designated for each of the criteria above. Investopedia receives no compensation from placing advisors on our list, nor does an advisor's appearance on our list constitute an individual endorsement by Investopedia of such advisor.

AdvisoryHQ - Top 12 Financial Advisors and Wealth Managers in Los Angeles, CA (2022-23)

Please view AdvisoryHQ’s Methodology here.

1. Accredited Investment Fiduciary® (AIF®)

a. The AIF designation represents a thorough knowledge of and ability to apply the fiduciary Practices. Through fi360’s AIF Training programs, AIF designees learn the Practices and the legal and best practice framework they are built upon. AIF designees have a reputation in the industry for the ability to implement a prudent process into their own investment practices as well as being able to assist others in implementing proper policies and procedures.

2. CERTIFIED FINANCIAL PLANNER™ (CFP®)

a. The CFP® designation is issued by the CERTIFIED FINANCIAL PLANNER Board of Standards, Inc. and is a voluntary certification recognized by the United States and other countries for its (1) high standard of professional education, (2) stringent code of conduct and standards of practice and (3) ethical requirements governing professional engagements with clients. A candidate for designation must first obtain a bachelor’s degree from an accredited college or university with courses that included financial planning subject areas (e.g. insurance planning, risk management, employee benefits planning, investment planning, income tax planning, retirement planning and estate planning). Candidates must also have at least 3 years of full-time personal financial planning experience, measured as 2,000 hours per year. CFP® candidates must pass a 2-day comprehensive examination designed to test their ability to correctly diagnose financial planning issues and apply their knowledge to real world circumstances. Candidates must also agree to be bound by the CERTIFIED FINANCIAL PLANNER Board’s Standards of Professional Conduct. Anyone earning designation as a CFP® must complete 30 hours of continuing education every two years and renew the agreement to be bound by the Standards of Professional Conduct.

3. Certified Public Accountant (CPA)

a. A CPA primarily provides financial audit services, including attesting to the reasonableness of disclosures, freedom from material misstatements and adherence to applicable generally accepted accounting principles. To become a CPA, a candidate must pass the Uniform Certified Public Accountant Examination set by the American Institute of Certified Public Accountants and administered by the National Association of State Boards of Accountancy. Typically, eligibility to sit for the examination requires a candidate to have a bachelor’s degree that includes a minimum number of qualifying credit hours in accounting and business administration plus an additional one-year study. Candidates are also required to have public accounting work experience, with minimum requirements varying from state to state. Applicants for CPA status must also complete a special examination on ethics, including a review of state specific rules for professional practice. All CPAs are required to take continuing education courses. The requirements vary by state but usually require 120 hours of continuing education every three years with at least 20 hours taken every year. Many states require CPAs to take an ethics course during every renewal period, with courses ranging from 2-8 hours.

4. The CHARTERED FINANCIAL ANALYST™ (CFA®)

a. The CFA charter is a globally respected, graduate-level investment credential established in 1962 and awarded by CFA Institute — the largest global association of investment professionals. There are currently more than 90,000 CFA charter holders working in 134 countries. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct. High Ethical Standards. The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program, require CFA charter holders to:

Place their clients’ interests ahead of their own

Maintain independence and objectivity

Act with integrity

Maintain and improve their professional competence

Disclose conflicts of interest and legal matters

Additionally, regulatory bodies in 22 countries and territories recognize the CFA charter as a proxy for meeting certain licensing requirements, and more than 125 colleges and universities around the world have incorporated a majority of the CFA Program curriculum into their own finance courses.

Comprehensive and Current Knowledge

The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio management, and wealth planning.

The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and complex nature of the profession.

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