As the new Director of Marketing at Falcon Wealth, Jesse Ayala is at the forefront of shaping industry-leading marketing strategies that drive meaningful connections and measurable growth.

Over the past eight years in financial services, Jesse has reimagined brands, launched high-impact campaigns, and built marketing experiences that resonate. His expertise spans brand architecture, audience psychology, and integrated strategy—but what truly sets him apart is his commitment to serving diverse communities and elevating voices that often go unheard.

Outside the creative room, Jesse finds peace in exploring different art forms—from music to writing—and fuels his curiosity by building AI agents and experimenting with emerging tech. He’s always learning, always creating, and always looking for new ways to connect.

At Falcon Wealth, he's on a mission to turn marketing into a force for connection, clarity, and long-term impact.